Re: FreeBSD's Visual Identity: Outdated?

From: Nikolas Britton (freebsd_at_nbritton.org)
Date: 12/24/04

  • Next message: Chris: "Re: FreeBSD's Visual Identity: Outdated?" 
    Date: Thu, 23 Dec 2004 22:46:14 -0600
To: Paul Richards <paul@originative.co.uk>

    >>From a business perspective we look amateurish.
    >
    >
    I REALLY REALLY agree with this point, from the prospective of an
    outsider the website and "Image" conveys a real lack of professionalism,
    which is not true.

    I'm looking at the start page for FreeBSD right now and here are the
    things I do not like about it (please don't be offended if I step on
    toe's and ego's, I am only trying to better FreeBSD):

    1. The "FreeBSD" logo is crap, not beastie (he's a keeper!!!, I'll hunt
    you down and do bad things to you if you take him away!), Just the black
    wannabe (and badly done) 3D effect "FreeBSD" part, really, I hate it.
    Redo the whole logo in photoshop with a bold, antialiased modern web
    font: (Arial, Helvetica, Verdana, Century Gothic, etc.) and forget the
    whole 3D effect as that is so 90s. Generally all of your logo designs
    are unprofessional (the logos at the bottom of the page: FreeBSD MALL,
    UseNix, Daemon News, and Powered by FreeBSD for example)

    2. I cringe when I see Times New Roman, again redo the whole site with a
    modern web font: Arial, Helvetica, Verdana, Etc. (ever here of Cascading
    Style Sheets?)

    3. The color scheme is not "complementary" anyone who has been to art
    school or taken design classes will know what I talking about, read up
    about basic color theory here:
    http://www.color-wheel-pro.com/color-theory-basics.html (again, ever
    here of Cascading Style Sheets??)

    4. I like the Beastie logo on the boot loader screen but ASCII art is
    unprofessional... It would be better if you made the color ASCII beastie
    the default.

    I have no real issues with the layout of the site and it would be nice
    if the installer was more user friendly but I am content with the way it
    is, maybe you should change the color scheme of the installer to match
    the website?

    Here are some example sites:
    http://m0n0.ch/wall/screens/system.png
    http://www.mozilla.org/
    http://www.horde.org/logos/
    http://www.xfce.org/
    http://www.gnome.org/
    http://www.gimp.org/
    http://www.php.net/
    http://freebsd.kde.org/
    http://www.google.com/
    http://www.apache.org/
    http://www.adobe.com/
    http://www.openoffice.org/
    http://www.sun.com/
    http://www.suse.com/
    http://www.novell.com/
    http://www.ibm.com/
    http://www.freedesktop.org/wiki/
    http://www.mysql.com/
    http://cocoon.apache.org/
    http://www.w3.org/
    http://www.penguincomputing.com/

    FreeBSD is badly in need of a PR/Design/Marketing department.
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