Douglas Della Toffalo, Choose & Use the Best Colors, The Psychology of Color

Douglas Della Toffalo, Choose & Use the Best Colors, The Psychology of Color

Are you using the best colors for your web site? Many web designers often
overlook the issues of color in web design. When choosing colors for your
web site there are three main areas that should be addressed.

1) The psychological effect of colors,

2) The effect on the readability of your site, and

3) The complementary choice of colors for your background, graphics, links,
and text

These are all areas that must be well satisfied to create an effective and
professional web site.

Listed below are a few characteristics of color that should always be
considered when designing your graphics.

Ø Colors have an effect on our emotions within 90 seconds of viewing.

Ø Color choices can motivate, impress, and persuade your prospect to buy
from you.

Ø Colors not only intensify the item, they greatly influence our behavior..

Ø The effects of color differ among different cultures.

Ø Color choices alone are sending a specific message to your viewers.

Given the fact that people respond more to non-verbal cues than verbal cues,
it's all-important that you choose the corresponding colors for the
emotional trigger you want to trip. The following colors are associated with
certain emotions or qualities in North American culture.

White - Suggests truthfulness, purity, clean, devotion, mild, and
contemporary. White is the best color for a background color on the web. For
business it can be refreshing and sterile.

Black – Suggests elegance, boldness, power, authority, seductive, evil,
sophistication and classic. Black is the ideal choice for text on a light
background. It is hard on the eyes when used as a background on web sites.

Red – Suggests strength, sex, excitement, passion, speed, danger,
aggressiveness, and demands attention. In business it is associated with
debt. Red is the most emotionally intense color. It stimulates a faster
heartbeat and breathing.

Blue – Suggests security, trust, reliability, coolness, faithfulness,
belonging, and dignity. Blue is the most popular color. It is the second
most popular color. In business it suggests fiscal responsibility and
sanctuary.

Green - Suggests abundance, health, fertility, freedom, healing, nature,
growth, jealously, and cool. In business it suggests status and wealth. It
is the easiest color on the eye.

Brown – Suggests effectiveness, politeness, richness, and helpfulness. Brown
is the color of earth, and is abundant in nature.

Gray – Suggests earnestness, authority, and practicality. In business it
suggests traditional and conservative.

Pink – Suggests softness, sweet, femininity, well-being, innocence, and
nurture.

Purple – Suggests dignity, spirituality, royal, luxury, wealth, authority,
mournfulness, and sophistication. In business it is upscale. Purple is
favored by the artistic.

Orange – Suggests playfulness, pleasure, cool, warmth, cheer, vibrant,
strength, endurance, and ambition.

Yellow – Suggests sunshine, warmth, cheer, happiness, cowardice, and
jealousy. In business it is appealing to intellectual types and is good for
accents. Yellow enhances concentration, increases metabolism, and is the
most difficult color for the eye to take in.

Gold – Suggests expensive, and prestige.

Silver – Suggests cold, scientific, and prestige.

Whenever you begin to choose your colors, think about your target market.
What emotions do you want to evoke? Give some thought to the current emotion
of your prospect and to the message you want to send. Then choose your
colors.
_______________________________________________
freebsd-isp@xxxxxxxxxxx mailing list
http://lists.freebsd.org/mailman/listinfo/freebsd-isp
To unsubscribe, send any mail to "freebsd-isp-unsubscribe@xxxxxxxxxxx"

Relevant Pages

  • Re: WTF - Yahoo?
    ... our Web pages directly to search engines ... Google nor the other engines will want to be indexing every crap ... new web site promotion client. ... there exists better business ...
    (alt.internet.search-engines)
  • Re: OFFICE LIVE
    ... Services include a company domain name; five e-mail accounts using that company domain name, each with 2 GB of storage; a Web site with 30 MB of file storage space; an easy-to-use, drag-and-drop design tool for creating a compelling, professional-quality Web site; and the Microsoft Office Live Site Reports tool for monitoring and analyzing Web site traffic. ... Designed for small businesses that may already have a Web site, this subscription offering provides a rich, versatile set of Internet-based business management tools that are managed and maintained by Microsoft. ...
    (microsoft.public.office.misc)
  • Re: OFFICE LIVE
    ... professional-quality Web site; and the Microsoft Office Live Site Reports ... versatile set of Internet-based business management tools that are managed ... Capabilities include customer management, project management, ... Services include a company domain name; ...
    (microsoft.public.office.misc)
  • Re: FUCK THIS MOTHER FUCKING GROUP, GAWD DAMMIT
    ... I don't remember seeing anyone accuse Holland of posting the resume. ... security number, my business license, my property tax records, my wife's ... any web site that my sites link to is fair game. ... justifies attacking my wife and my wife's employer, ...
    (alt.support.chronic-pain)
  • Re: Proper development and testing environment
    ... in late 90s when I did some basic developments on web site, ... technology/product trends and business cases, applications, and processes. ... > In my opinion, FrontPage is trying to get rid of the server extensions, ... Microsoft works better with Microsoft; ...
    (microsoft.public.frontpage.programming)