Re: [GAME] you've been appointed VMS Mkt Mgr, so...
From: Alan Winston - SSRL Admin Cmptg Mgr (winston_at_SSRL.SLAC.STANFORD.EDU)
Date: 02/28/04
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Date: Sat, 28 Feb 2004 02:42:46 GMT
In article <403f1255$0$22407$626a14ce@news.free.fr>, Didier Morandi <no@spam.com> writes:
>You have been recently appointed HP OpenVMS Marketing Manager and you are in
>charge, together with MaryJane V., Sue S. and Hoff H. to promote the Nr 1
>Operating System worldwide.
>
>Congratulations.
>
>Now, what would be your first actions?
>
>[ ] retire and put Sue in your armchair
Very tempting. But then I don't get to answer about what I think is important
in selling VMS, so I won't pick that one now.
>[ ] change the name back to VMS
Appeases zealots, but only confuses matters when dealing with anybody else.
VMS is now an over-used acronym; googling on VMS turns up Voice Mail Systems,
VOluntary Milking Systems, Varian Medical Systems, Virtual Machines, etc,
etcetera; OpenVMS disambiguates VMS in the wider world, and also is rarely
confused with MVS the way VMS was. Wouldn't make it a priority.
>[1] ask Ogilvy to build an ad campaign
(Them in particular because of their long history selling Rolls Royce / Bentley
etcetera? Could be. Ads in places CIOs and CEOs see, pushing VMS or OpenVMS -
doesn't matter so much which- are the only way to fight the perception that the
OS is already dead, and give the VMS zealots some support in selling it within
their own organizations.)
>[ ] cancel i64 development
Nope, because in the medium-term HP's gonna end up selling only Windows and
Linux on Intel/AMD hardware if we do that, and there's no margins in that. If
HP dies, it's going to be hard to keep my job selling VMS.
>[4] restore the Alpha chip production
Production or development? Development is going to be hard - how much money do
I have to play with, and for that matter, how does a marketing manager even
get to make this decision? Alpha rocks; I'd like production and development to
resume.
>[2] start VMS/Athlon-64 engineering
Does the Athlon use the K7 interfaces? Can we have CPU-neutral servers
that run either Alpha or Athlon?
>[ ] check if this is true that there are still PDP's running in production
I know it's true, but I'm not sure what advantage that gives me in getting new
business.
>[3] go and visit Customers with a 64 slides PPT presentation
Go and visit customers, sure. There's a lot of reassurance needed.
>[ ] restore DECworld for VMS and build the greatest show ever
> (if you choose this option, please select Cannes as the location. Thanks)
*Much* later.
-- Alan
-- =============================================================================== Alan Winston --- WINSTON@SSRL.SLAC.STANFORD.EDU Disclaimer: I speak only for myself, not SLAC or SSRL Phone: 650/926-3056 Paper mail to: SSRL -- SLAC BIN 99, 2575 Sand Hill Rd, Menlo Park CA 94025 ===============================================================================
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