Re: [GAME] you've been appointed VMS Mkt Mgr, so...

From: David J. Dachtera (djesys.nospam_at_NeOaSrPtAhMlNiOnWk.net)
Date: 02/29/04 

Date: Sun, 29 Feb 2004 11:49:02 -0600

Alan Winston - SSRL Admin Cmptg Mgr wrote:
>
> In article <403f1255$0$22407$626a14ce@news.free.fr>, Didier Morandi <no@spam.com> writes:
> [snip]
>
> >[1] ask Ogilvy to build an ad campaign
>
> (Them in particular because of their long history selling Rolls Royce / Bentley
> etcetera? Could be. Ads in places CIOs and CEOs see, pushing VMS or OpenVMS -
> doesn't matter so much which- are the only way to fight the perception that the
> OS is already dead, and give the VMS zealots some support in selling it within
> their own organizations.)

Just pushing VMS in CxOs' faces isn't enough, IMO. Gotta go for them,
techies, product/project managers, ... the whole bit.

In short: ubiquitous mainstream marketing to the nth degree. 

-- 
David J. Dachtera
dba DJE Systems
http://www.djesys.com/
Unofficial Affordable OpenVMS Home Page:
http://www.djesys.com/vms/soho/