Re: [GAME] you've been appointed VMS Mkt Mgr, so...

From: John Smith (a_at_nonymous.com)
Date: 02/29/04 

Date: Sun, 29 Feb 2004 19:25:48 GMT

David J. Dachtera wrote:
> Alan Winston - SSRL Admin Cmptg Mgr wrote:
>>
>> In article <403f1255$0$22407$626a14ce@news.free.fr>, Didier Morandi
>> <no@spam.com> writes: [snip]
>>
>>> [1] ask Ogilvy to build an ad campaign
>>
>> (Them in particular because of their long history selling Rolls
>> Royce / Bentley etcetera? Could be. Ads in places CIOs and CEOs
>> see, pushing VMS or OpenVMS -
>> doesn't matter so much which- are the only way to fight the
>> perception that the
>> OS is already dead, and give the VMS zealots some support in selling
>> it within
>> their own organizations.)
>
> Just pushing VMS in CxOs' faces isn't enough, IMO. Gotta go for them,
> techies, product/project managers, ... the whole bit.
>
> In short: ubiquitous mainstream marketing to the nth degree.

Public demo - VMS disaster-tolerant cluster in co-operation with a
stock/futures exchange (they supply trading data for a day - real-time
asynchronous) - parallel processing with real trading data.

Invite lots of CIO's CTO, CEO's network & development managers, news media,
etc... A good time to do this is at the annual SIA show in NYC or at an
exchange's annual meeting where CEO's who are governors of the exchange,
representing major banks, brokers, and other industries, are in attendance.

Ask for a show of hands for volunteers - pick one of them to set off the 1
lb. charge of C-4 explosive attached to the local Alphaserver. See the rest
of the cluster 500 miles away continue to process lockstep with the real
exchange. Film at 11.

Heck, if I ran an exchange, I'd make it a listing requirment that any
company listing on my exchange had AT A MINIMUM the DR capabilities that VMS
has in order to protect shareholder assets (the information about
customers, financial records, ability to stay in business in the event of a
disaster. etc..). It's just good corporate governance..

Story & premise (c) Copyright 2004, John Smith. All Rights Reserved.

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