I want to see carly(tm)'s tatoo

From: John Smith (a_at_nonymous.com)
Date: 01/08/05


Date: Sat, 8 Jan 2005 15:06:04 -0500

http://www.infoworld.com/article/05/01/07/HNfiorinashowsoff_1.html

Fiorina shows off HP's '05 wares
CEO touts easily-afforable technologies

By Nancy Weil, IDG News Service
January 07, 2005

LAS VEGAS - The "digital revolution" is all about providing users with
easy-to-use affordable technologies and products that help them to share
their lives with others through media, Hewlett-Packard (HP) Chairman and
Chief Executive Officer Carly Fiorina said Friday in a keynote address at
the International Consumer Electronics Show (CES).

Joining Fiorina were musician-fashion icon Gwen Stefani, showing off an HP
digital camera she designed, and singer Vanessa Carlton, promoting
"personalized tattoos," which are downloadable art linked to particular
songs and used to decorate the HP-branded iPod. DreamWorks Animation SKG
Chairman Jeffrey Katzenberg was on hand to sing HP's praises as a business
partner.

Fiorina did offer hints at news to come this year, saying that she would
provide details in April at the National Association of Broadcasters
conference about a digital platform HP has developed to help content
providers such as movie studios and TV networks transfer content from their
archives into digital format.

The keynote also featured a video of work going on in HP labs, including
development of a coffee table with a screen built into the top that can be
used to view city maps and to put together puzzles and play games. Users
will run their fingers over the map areas to move from street to street and
likewise will move their fingers across the table top to hook together
puzzles or move game pieces. A timeline for the debut of that product was
not provided.

HP also is working with Orca Interactive on IPTV (Internet Protocol TV),
which has been a hot CES topic, Fiorina said, but gave no further details on
that project.

Also, this year, HP will complement its TV offerings by releasing 17 new TV
and home theater projection products, Fiorina said.

"We don't just OEM someone else's TV and slap a logo on it," Fiorina said,
adding that HP-developed technologies will be central to the new TVs, which
will roll out in time for the holidays.