Re: Is $3 million really so much to spend....
From: Dr. Dweeb (5msg0h202_at_sneakemail.com)
Date: 02/10/05
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Date: Thu, 10 Feb 2005 14:22:02 +0100
"JF Mezei" <jfmezei.spamnot@teksavvy.com> wrote in message
news:1107900943.d73d7070edfa26766a6b7f571026c780@teranews...
> DeanW wrote:
> > Then, I have to ask: If that media doesn't work, why do IBM et al
> > continue to use it?
>
> In the book from Gerstner (Whow says elephants can't dance?), he makes
> it quite clear that the TV advertising was key to IBM's revival in the
> 1993-1994 timeframe, and again key to get IBM back into a leadership
> position with its "e-business" keyword later in the 1990s. (The first
> campaign had the keyword" Global" in it.).
Actually I really liked the ad where the MBA kid with his feet up reading
(IIRC) the WSJ says to his boss something to the effect that the company
needed/had to be on the internet. The boss looks puzzled and says "Why". I
was the e-business solutions campaign I think.
I thought it highly effective because it was the one question non-one seemed
to be asking during the rise of the internet as a business tool.
Dr. Dweeb
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