Re: OT: Mozilla/Firefox (was:Re: Windoze ends year with a major cert ...)
- From: JF Mezei <jfmezei.spamnot@xxxxxxxxxxxx>
- Date: Mon, 02 Jan 2006 00:39:41 -0500
"Main, Kerry" wrote:
> Flush all of the techie crap and look at it from a business
> perespective. Do you think senior managers would be more interested in
> reaching a wider audience or rather have a subset of their readers have
> problems reading their site, get frustrated, assume that company has a
> bad web site and leave?
In the early days yes. But then, marketing departments took over
responsability of web sites and their designs and started to demand
fancy bells and whistles to attract customers. And they knowingly
ignored standards in order to make use of Microsoft's latest bells and whistles.
Marketing departments made a calculated calls that the few people they
are turning away as custoemrs just don't matter because theyr are todl
99.99% of people run microsoft.
This remonds me of a canadian bank's ATMs. They have learned how to do
graphics on those screens. So the marketing department got involved and
decided to make the user interface "more modern" and insert various
"ads" for bank services as well as pretty pictures. And this includes
the drawing of nice 3d buttons on the displays such as an "OK" button.
Marketing department must be proud of themselves.
so now, instead of having the text OK with an arrow pointing to the
hardware button outside of the screen, they have a neat GUI button on
the display, but since this isn't a touch screen, when you press on the
button on the screen, nothing happens. And their new keyboards drop
numbers ever now and then. So I now PUNCH in the numbers as hard as
possible. Can't understand how a large bank woudln't have proper quality
assurance and customer feedback before rolling new machines and/or
software nationwide.
Another bank makes you confirm your deposit 3 times before the mouth
opens to let you put in the envelope. And, unlike other banks, they spit
out the receipt before asking if you want another transaction. This bank
has a higher than average rate of cards forgotten in ATMs. Yet, whomever
is in charge of user-interface is clueless on his/her design being
resposnible for people forgetting their cards in the machine.
Similarly, I think many marketing departmenst dictates standards for a
web site without thinking properly about all the implications. They are
told that you can draw as many pretty pictures as you want on a wb site
so they take advantage of it. These are people whose internet expertise
comes from reading magazines/trade rags.
.
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