Re: Power Consumption (was: Re: AMD's well may be running dry)

Andrew wrote:

Now you can understand Sun's motivation in this. The T1000/T2000 are
very very very likely to score whatever the highest efficiency grade
is...


It's as much about competition and marketing as anything else.

Yes, efficiency factors in just like having a portable operating system platform definition has its benefits, but making money and marketeering factor in, too.

If a vendor lock-out or a vendor lock-in exists or can be created, it will almost certainly be used in a competitive situation. And these may or may not be green -- there have been examples of so-called green initiatives that have been inefficient, wasteful, energy-intensive or polluting.

Eco-friendly has turned into the antiseptic hand soap or the latest in the colored-ribbon-for-something marketeering. Usually with just enough of a fig leaf involved to avoid charges of crass commercialism.

"Oh, how can so-and-so be against [insert strawman]?"

So what percentage of power would be reduced by, say, solid state disks replacing mechanical disks, or by better-integrated water cooling or other technologies into new systems. The vendor marketeering of late often focuses on the processors, but where's all the power really going inside a typical computer?

Spinning down disks, or moving to more efficient technologies, or approaches such as the efficiencies gained from shared infrastructures -- bigger fans or power supplies at efficient loads, for instance.

And then there are the occasional design "surprises." Halting a processor can require more power than running it an idle loop, for instance.

If there's a straw-man argument that you can raise in marketing, you can bet it will be used -- something that allows you to characterize another organization, entity or product as inferior, wasteful, evil or any other currently-derogatory term. This is all basic marketing.

Pardon my cynicism.


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www.HoffmanLabs.com
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