Re: Sun continues sad decline
From: Chris Johnson (cmjohnson_at_cfl.rr.com)
Date: 08/31/03
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Date: Sun, 31 Aug 2003 13:42:10 GMT
IBM has been advertising heavily, even on TV.
Sun isn't. I've never seen a Sun ad on TV in at least the past year,
or in any newspaper or regularly circulated periodical aimed at the mass
market, at least not that I can remember.
If Sun wants to regain their advantage, they have to ADVERTISE, and
DO IT WELL.
You don't even have to have a particularly good product if your ads are
slick enough. Bose speakers and sound equipment are absolute garbage,
and overpriced, and yet it sells great because it's almost perfectly
marketed.
Sun Microsystems, it's not your product that's at fault, it's your
marketing, or more specifically, your lack thereof.
Learn from Bose. Learn from Apple. Top notch advertising works.
CJ
George Armstrong wrote:
> IBM extended its lead in the server market in the second quarter of
> 2003, stealing a sizable slice of the worldwide market for the
> powerful computers away from Sun Microsystems, a new study shows.
> Sales of IBM servers increased 10.1 percent to $3.2 billion, giving
> Big Blue 30.4 percent of the $10.6 billion market, according to new
> figures released by market share researcher IDC. Third-ranked Sun
> Microsystems, meanwhile, saw revenue fall 18.7 percent to $1.4
> billion.
>
> The 2002 merger with Compaq Computer wasn't enough to put second-place
> Hewlett-Packard ahead of IBM, but the company did increase server
> sales a slight 0.4 percent to $2.9 billion, IDC said. Fourth-ranked
> Dell increased sales 10 percent to $980 million.
>
> The numbers indicate that IBM, which Sun had trounced in the late
> 1990s, is now well along its road to recovery.
>
> Server sales in the second quarter didn't shrink this time around,
> though the 0.2 percent growth was hardly torrid.
>
>
>
> Sun focuses chiefly on servers running the Unix operating system, a
> line that was particularly popular in the Internet go-go years, and
> the company remains tops in that segment with 33 percent of the $4.33
> billion market.
>
> But Sun's 19.1 percentage drop in sales to $1.43 billion meant it lost
> 5.7 percentage points compared with the same quarter of 2002, while
> No. 3 IBM's 20.4 percent revenue growth to $1.06 billion meant it
> gained 5.2 percentage points to reach 24.6 percent of the market. No.
> 2 HP saw its Unix server sales dropped 3.6 percent to $1.36 billion.
>
> Unix servers historically have accounted for the largest single
> fraction of the server market. Now servers based on Intel processors
> are a larger market, though, according to IDC. In the second quarter,
> the market for servers based on Intel processors grew 10.7 percent to
> $4.46 billion, while the Unix server market dropped 5.2 percent to
> $4.33 billion.
>
> The top Intel server seller remains HP, with 33.1 percent of the
> market, but it and No. 2 Dell lost share to IBM. IBM's Intel server
> revenue grew 23 percent to $778 million, while HP's grew 9.2 percent
> to $1.48 billion and Dell's grew 10 percent to $980 million.
>
> Sales of servers using the Linux operating system increased 40 percent
> to $650 million, with HP holding 28.9 percent of that market, Dell at
> 20.5 percent and IBM at 19.4 percent, IDC said.
>
> "Blade" servers, a newer server idea in which several thin servers
> share the space and hardware resources of a larger chassis, grew 693
> percent from a small base to reach $119 million. HP led the market
> with 31.9 percent share, but lost ground over 2002 to new arrivals
> IBM, with 26.9 percent, and Dell, with 15.1 percent of the market.
>
>
> http://news.com.com/2100-1010_3-5069581.html?tag=lh
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