Re: How to save SUN. If you work for SUN, read my ideas!

From: Tim Smith (reply_in_group_at_mouse-potato.com)
Date: 04/30/04

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    Date: Fri, 30 Apr 2004 04:53:56 GMT
    
    

    In article <3d6111f1.0404291622.4cbb59f@posting.google.com>, Mike Cox wrote:
    > I think I have a solution to SUN's problem in the market place. If SUN
    > adopted the same position as IBM did with its AIX, SUN would turn around.
    > Let me explain. First SUN should make a Linux affinity program with
    > SOLARIS the same way IBM did with AIX 5L.
    >
    > Solaris should be completely compatibly with Linux, and the next versions
    > should be branded as such. For example, Solaris_LX would be a good name
    > (feel free to use it!). Make the default tools GNU and also have kernel
    > developers start working on Linux putting SUN kernel expertise into it.
    > Then be totally agnostic on which OS customers prefer to run. Make sure
    > Linux runs on EVERY sun machine!

    That would be about the stupidest possible thing that Sun could do. Sun
    *IS* *NOT* IBM. What worked well for IBM would be incredibly bad for Sun.

    Sun is primarly a hardware company. They want to support things that lead
    to more sales of their hardware. They need to oppose things that make
    hardware a commodity.

    Linux makes hardware a commodity. Every time Linux acquires the ability to
    do something well that previously was only on Solaris, or that was
    significantly better on Solaris, Sun will *lose* hardware sales, as people
    go with Linux on much cheaper x86 hardware.

    Joel Spolsky explained this all quite well:

        http://www.joelonsoftware.com/articles/StrategyLetterV.html

    Basically, certain pairs of products are in a relationship where lowering
    the price of one increases demand for the other. These are called
    complementary products. For example, lowering the price of travel increases
    demand for hotel rooms.

    If you are selling a product, you want to commoditize its complements.

    IBM is selling enterprise consulting. They want to commoditize enterprise
    software. Hence, it makes a huge amount of sense for them to support Linux,
    in the same way it would make sense for a hotel company to support something
    that would lower travel prices.

    Sun supporting Linux to the extent you suggest would be about as dumb as
    developing an efficient, free, portable, write-once-run-anyware software
    platform. Oops...no wonder Sun is in so much trouble! (Java commoditizes
    hardware to an even bigger extent than Linux does).

    -- 
    --Tim Smith
    

  • Next message: Torsten Kirschner: "Re: StorEdge 3120 and price"

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